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Storage & Transfer Explained
By Vernon Sandel

Storage  This is the total amount of memory on your internet hosting service provider's server that will be allotted to your web site. All information on the internet, and in your computer as well, is coded and transmitted as streams of “bits”, 0’s and 1’s. These bits are packaged in groups of eight bits to form a “byte”, which is like one letter or digit in our written language. Just as combinations of letters make up words with various meanings, combinations of these bytes make up all the instructions for your internet browser to construct the web pages on your computer screen.  The average web page is about 100k bites. (The k stands for thousand.)  If it is much larger than this it will take too long for people with a phone internet connection to download, and that will discourage some people from visiting the site.  The amount of memory required for a web site varies greatly with the type of web site. Music, video, and high resolution pictures are the types of media that are memory intensive. If you plan to offer these on your site you will need a hosting plan that has plenty of memory, and it might be best to talk to a prospective host to get their recommendation as to a hosting plan.

Transfer or Bandwidth   Transfer and Bandwidth are the same concept, only the units differ.  The "Transfer" listed in the table is the number of bytes of information per month that are allowed to be transmitted to and from your web site in a given hosting plan.  Exceed that limit and your web site will be shut down until the next month.  Transfer is measured in bytes per month.

Bandwidth is measured in bits per second, although some web hosts call their transfer limitation bandwidth as well.  When used in this context it is considered to be bytes per month.

When a web page is sent out from an internet hosting service provider's server to your computer, it is sent as a stream of bits.  The speed of that stream in bits per second (b/s) is the bandwidth of that transfer.  Internet hosting service providers can have different internet connection bandwidths just like your computer's connection to your internet provider can.  For example, your connection to your internet provider has a bandwidth which depends on the type of internet connection you have.  The bandwidth of a dial up internet connection has an upper limit of 56k (where k = 1,000) bits (b) per second, whereas DSL and cable offer bandwidths of  256kb/s up to 24,000kb/s and possibly even higher with cable.  Just as you have a limited bandwidth in your connection to your internet provider, your internet hosting service provider has a bandwidth limitation as well, which will depend on the number and type of connections they have to the internet.  When traffic to and from the web host is heavy, that maximum bandwidth may be reach and the flow of information in and out of the host's servers can go no faster.  Any further increase in traffic will slow the transfer of information for everybody communicating with that host.  For this reason web hosts usually set a limit on the amount of information that each hosting package can transfer each month.  It is also the reason it is advisable to choose a large national web host rather than a small local one since the national firm is less likely to run out of bandwidth.

Some web hosts measure bandwidth and some do not. Those sites that do not measure bandwidth presume that they have sufficient connectivity to the web that their maximum data transmission rate will not be oversubscribed. This may or may not be true. Therefore, even though a host’s bandwidth specification is “not measured” or “unlimited”, adding too many customers without upgrading the bandwidth of their connectivity to the web will result in slowed data transmission.

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