Bluehost

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 Bluehost has been hosting web sites since 1996, making them one of the older hosting firms, hosting over 490,000 domains.  Noted for their state of the art equipment and 24/7 monitoring, down time is almost nonexistent.  Their all encompassing hosting plan is extremely reasonable for what you get.  They are well set up for ecommerce with several shopping carts, secure servers, and encryption.  In addition to the usual features listed in the spread sheet, they provide a free site promotion package that includes search engine submission, a search keyword analyzer, and search engine position reports.

The ability to host unlimited addon domains at Bluehost will keep costs down if you have more than one web site.  Statistics are supplied for the addon domains, a great feature for your convenience.  All your statistics are provided in the control panel.

The free domain obtained from Bluehost is registered in the customer's name and with the customer as administrator, the best possible situation.  (For the importance of this please see A Word of Caution in General Considerations.) 

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The Bluehost plan is not the cheapest of the hosting plans, but it is a great value when you consider the features they provide. 
Here is a quote from their web site: "Reliability is the key to success on the internet. With our high quality redundant systems you can be sure that your data is always available for both you and your customers.  With Bluehost you can depend on:

• Highest customer service                                                                                                

• Maximum guaranteed uptime                      
• Highly functional tools for administration
• The leading feature set available                 
• Secure and reliable backups                        
• Solid and honest business"                         

Bluehost and Hostmonster are both owned by the same company.  It is significant that reports of hosting experience in the hosting forums are almost exclusively positive for both hosts.  See the Bluehost review at http://www.bluehostreview.org/